Cortex is a financial technology company that helps customers take control of their financial future. As a new player in the market, the company needed a strong brand identity that would stand out from the competition and build trust with its target audience.

The brand identity was designed to reflect Cortex's mission of simplifying finance and making it accessible to everyone. The logo, made up of six hexagons, represents the six pillars of financial success that Cortex focuses on; budgeting, saving, investing, borrowing, protecting, and planning. The hexagons are arranged in a way that creates a sense of motion, symbolizing Cortex's commitment to helping customers move forward with their financial goals.

The color scheme of Tropical Indigo, Dark Purple, Mindaro, and White was carefully chosen to reflect Cortex's brand values of innovation, trust, and professionalism. Tropical Indigo and Dark Purple represent stability and trust, while Mindaro represents innovation and creativity. White represents purity and simplicity, highlighting Cortex's commitment to making finance easy and accessible for everyone.

In summary, the Cortex brand identity was designed to reflect the company's commitment to simplifying finance and making it accessible to everyone. The logo, made up of six hexagons, represents the six pillars of financial success that Cortex focuses on, and the color scheme was chosen to reflect the brand's values of innovation, trust, and professionalism.